So back in chapter 4 we talked about different cultures and
popular cultures. I was kind of knocked back by a fact that we were taught in
that chapter. Obviously I had realized it subconsciously because I had been a
victim of it for years but could never put a thumb down on what the reason
was?! The downfall of Levis jeans! I could never find my size and the type of Levis
that I wanted (either carpenter or Silver Tabs) were never readily available. I
would often go to JCPennys, Dillards, Kohls and Gordmans looking for that every
elusive pair of jeans that I could never find. I grew up on Levis. Everybody I
knew in existence did. My Mom, Dad, aunts, uncles, cousins, friends and other
family members that I knew ALL wore Levis. It was the American way. As the sun
comes up in the morning, so too does everybody wear Levis. I could not
understand as I got older how these iconic cultural items could be so hard to
find and get a hold of. It didn’t make sense. Were everybody and their dogs buying
these things or was Levis Strauss just not making enough. For years I always
thought that I had missed the boat and that everyone was beating me to the
punch and buying my favorites before I could get into the store. After reading
chapter 4 and doing a little looking of my own online it started to make sense.
Levis are not producing like they used to and they are beginning to disappear and
be replaced by other brands that are more cost efficient or easier to produce. Here
is an interesting article that I found. I will miss my Levis but as with so
many things in American culture; it just moves on and is replaced by the next
trendy thing. Thank you Levis………I will miss you!!
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